There is no time to waste. Let us rethink and reinvent tourism and together, deliver a more sustainable, prosperous and resilient future for all

UN Secretary-General Antonio Guterres

sustainable services in tourism for like-minded people -ULB23

  • Dream it.

    This year, for the 6th edition of the design for services workshop, we are tackling a timely subject: sustainability.

    In particular, for like-minded communities of travellers.

    Our guest speakers include:

    • Christophe Bowyer (former ULB)

    • Michael Dibbern

  • A blended, hybrid learning experience, combining analogue & digital tools

    Mirroring the design approach to actual projects, our workshops will blend a variety of active learning styles with individual and team activities.

    To design digital interaction, a lot of ethnographic user research is carried out to understand the context of use and the mental model prevalent at the time of engagement with the service.

    The creative kit wallet will be given to each workshop participant. We still encourage all to bring their own set of markers and colours pens and pencils. (Scissors, tape and glue could prove useful too).

    Papers and templates for the methods used are shared as we encounter them, with slides and virtual whiteboards used mostly for the remote sessions.

  • Part 1: in person workshop over 2 days

    To introduce a very hands-on approach to design thinking and doing for creating new or improving existing services in tourism, we will put our creative kit through its pace.

    Illustrate, map, compare and refine your ideas and challenge your assumptions.

  • Part 2: online remote collaboration & group presentations

    Asynchronous collaboration using online tools like Google slides and Mural for comments on draft concepts.

    Teams calls to share progress and gain feedback.

    We conclude with a 15-20 min "pitch deck" presentation online.